Why Every Career Services Leader Needs to Build a Personal Brand (and How Our New eBook Can Help)

In an age of information overload and constant digital chatter, career services teams face a paradox: students need your expertise more than ever—but they also struggle to find the human face behind the office door. Generic emails, one-off webinars, and templated handouts simply don’t cut through.

That’s why personal branding is no longer optional for career services professionals—it’s essential. When you show up online with purpose, authenticity, and consistency, you:

• Break Down Barriers. Students see your humanity first, then your expertise—making them more comfortable asking questions.
• Extend Your Reach. A single LinkedIn article or 30-second TikTok clip can spark conversations campus-wide.
• Build Trust & Engagement. Regular content turns ad-hoc interactions into ongoing relationships.

To help you unlock these benefits, we’ve distilled our live “Netflix for Career Services” webinar into a concise, actionable eBook:
Show Up & Stand Out: A Personal Branding Playbook for Career Services Leaders

Inside, you’ll discover:

1. Finding Your Why. Craft a mission-driven value statement that guides every post.
2. Overcoming Hesitancy. Micro-commitments and myth-busting to get you started.
3. Content Mastery. Hooks, curiosity gaps, and storytelling frameworks that magnetize attention.
4. Platform Strategy. How to choose (and dominate) LinkedIn, YouTube, TikTok, and more.
5. Humanizing Your Brand. Vulnerability, authenticity, and trust tactics that connect truly.

Whether you’re brand-new to online presence or looking to level up your digital impact, this playbook gives you the step-by-step tools to transform your career services footprint.

👉 Ready to show up and stand out?

‍