This webinar brought together Albert Segura and Michael McDonnell from University College Dublin (UCD Smurfit) for an honest, practical conversation on what it actually takes to drive student engagement in career services.
Michael shared lessons from his team's strategic, coordinated approach to engagement, one that goes well beyond sending a newsletter or posting on a notice board, including what worked, what didn't, and how the team adapted.
The conversation covered:
- Why traditional outreach often falls flat and what the data shows about student attention and behaviour
- The shift from "event organiser" to strategic marketeer, and what that mindset change looks like in practice
- How to build a coordinated, multi-channel engagement approach that actually reaches students
- Lessons learned the hard way, and the quick wins and longer-term strategies to take back to any institution
Watch the full recording below.