Unlock Your Future in Digital Marketing: Career Paths & Insider Tips

This session went beyond the basics of digital marketing, with speakers sharing real-world insights into how the industry works, career paths attendees may not have considered, and the skills that actually make a difference.

Digital marketing blends strategy, creativity, and data to create meaningful connections and drive business growth — but breaking into the field takes more than the basics. This session went beyond the fundamentals, sharing real-world insights into how the industry works, career paths attendees may not have considered, and the skills that truly make a difference.

A breakdown of key digital marketing roles
Industry insights from experienced professionals — what they wish they knew starting out
The must-have skills that actually matter when landing a job
How to stand out in applications and what recruiters are really looking for

The session featured Stefanie Del Moral, Global Digital Marketing Manager for Philips Hue at Signify, who leads global omnichannel strategies spanning product launches, SEO, paid media, and customer experience, and Tin Catacutan, Product Marketing & Community Engagement Lead at CareerOS, an events and marketing professional with a decade of experience across real estate, tech, media, and fitness.

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