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Success Playbook and Case for Student Engagement from UCD Smurfit
Date: Tuesday, 7th April
Time: 4:00 PM – 5:00 PM CEST / 3:00 PM – 4:00 PM UK/Irish Time
Location: Online
Getting students through the door, whether virtually or in person, is one of the biggest unspoken challenges in Career Services. The events are planned, the speakers are booked, and the opportunities are real. So why aren't students showing up?Join Albert Segura and Michael McDonnell from University College Dublin for an honest, practical webinar on what it actually takes to drive student engagement in today's landscape, and why Career Services professionals are increasingly having to think like marketeers.
Why Attend?
Michael and his team have been working on a strategic, coordinated approach to engagement that goes well beyond sending a newsletter or posting on a notice board. In this session, he will discuss lessons learned, including the challenges, and share what has moved the needle.
Key Discussion Points:
✅ Why traditional outreach often falls flat and what the data tells us about student attention and behaviour.
✅ The shift from "event organiser" to strategic marketeer — and what that mindset change looks like in practice.
✅ How to build a coordinated, multi-channel engagement approach that actually reaches students.
✅ Lessons learned the hard way — what didn't work, and how the team adapted.
✅ Quick wins and longer-term strategies you can take back to your own institution.
Register now and save your spot!
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